Graphic design professional with experience in art direction, graphic design, UX design, branding and photography. Creator of pixelsandcrumbs.com, a food photography website dedicated to recipe development, food styling and photography.
Marketing
Worked with various business units across Standard & Poor's to design brand compliant ads as well as corporate sponsorship ads.
Designed the cover for Standard & Poor's Housing Summit 2011 publication, cover art was also used for the conference poster and notebook for the event.
Designed an advertorial for Standard & Poor's concerning the challenges and solutions for Basel II compliance.
Designed a marketing campaign for the launch of Standard & Poor's Ratings IQuery, including brochure, sales slick, ads, quick start guide and microsite.
Designed direct mail brochure for Standard & Poor's SF Intelligence e-newsletter.
Designed brochure for Standard & Poor's outlining various business capabilities and solutions.
Web
Redesigned Standard & Poor's product websites in 2004. Developed consistent brand identity to work across all platforms. Deliverables include artwork and brand guidelines to web development teams.
Redesigned Standard & Poor's product websites in 2007. The objective was for a consistent look and feel for all products to be accessed through single sign-on through the newly designed website.
Designed banner ads for external sites as well as standardandpoors.com.
Brand Guidelines
Created the Standard & Poor's e-product guidelines in 2007. The objective was for a consistent look and feel for all products to be accessed through single sign-on through the corporate website. Provided guidelines and artwork to web development teams.
Designed the Standard & Poor's Microsite guidelines in 2007 to reflect the look and feel of the website.
Created Standard & Poor's corporate web product guidelines in 2004. Developed consistent brand identity to work across all platforms. Deliverables include artwork and brand guidelines to web development teams.
Corporate Communications
Designed holiday invites for company events and communications.
Designed banner and poster for Take Our Daughters and Sons To Work Day internal event.
Designed logo for BEAM, Black Employees at McGraw-Hill. The objective of this initiative was to encourage cultural diversity and inclusion throughout the company.
Worked with Standard & Poor's Human Resources department for internal communications.
Flash Banner Ads
Designed flash banner ads for various business units at Standard & Poor's
Photography
Creator of pixelsandcrumbs.com, a food photography website dedicated to recipe development, food styling and photography. My portfolio can be viewed here.
